Webinaire: “Where to Play”, a systematic approach for finding and capturing new growth opportunities

Webinaire: “Where to Play”, a systematic approach for finding and capturing new growth opportunities

Date & Time

Date 29 avril
Time 18:00 - 20:00
Event type


(Cet évènement se déroulera en anglais)

We have the pleasure of inviting you to our Workshop Zoom Event:

“Where to Play”: A Systematic Approach for Finding and Capturing New Growth Opportunities

with Professor Marc Gruber, Professor for Entrepreneurship & Technology Commercialization at EPFL

on Thursday, April  29, 2021
Zoom Event 18:00 – 20:00

Times of crisis have always been times of opportunity. As the business landscape is rapidly changing and technology keeps on evolving, firms have unprecedented possibilities in identifying and capturing new growth space. This webinar introduces the Market Opportunity Navigator (featured in “Where to Play”), a new business tool that will help you in building a strong capability in discovering, evaluating and prioritizing new growth opportunities for your firm. In a workshop format, Marc will walk you through each of the 3 steps of the Navigator and will use real-life examples that can inspire your own growth and innovation strategy! The Market Opportunity Navigator is the latest addition the famous Lean Startup Toolset in Innovation Management and already used by more than 50’000 firms of all sizes – incl. DAX-, SMI- and NASDAQ-listed firms.

Marc Gruber is full professor and the former vice president for innovation at EPFL where he holds the chair of entrepreneurship and technology commercialization. His research focus is on innovation, strategy, entrepreneurship and technology commercialization. In an independent research study on the most impactful entrepreneurship scholars (Gupta et al., 2016), Marc was ranked as the worldwide #1 researcher in entrepreneurship for the 2005-2015 period. He is also co-leading the IMD EPFL program TransformTECH.

This is a free of charge event jointly organized by the Geneva Chapters of EPFL and IMD alumni. We kindly ask you to confirm your participation no later than Monday, April 27, 2021, by registering here.

The Zoom link and any further details will be sent to you the day before the event.

Yours sincerely,

Bertrand Müller                                             Patrick Pax
President IMD Alumni Geneva                      President EPFL Alumni Geneva

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